Fan explainer Label Guide
Shady Records: a fan’s guide to Eminem’s label
Founded in 1999 with manager Paul Rosenberg, Shady Records has been home to D12, 50 Cent and a new generation of Detroit and beyond.
Fan-written summary of publicly documented facts. Check the sources at the end.
Shady Records was founded by Eminem and his manager Paul Rosenberg in 1999, following the success of The Slim Shady LP. The name comes from Eminem’s alter ego.
Early on, the label was home to D12, the Detroit group Eminem belonged to. Its biggest early signing was 50 Cent, whose debut album Get Rich or Die Tryin’ was released through Shady, Aftermath and Interscope in 2003.
Later signings have included Yelawolf, Westside Boogie and Grip.